Beyond Organic.
Beyond Organic.
What Is Regenerative Organic Certification®?
Regenerative Organic Certification® (ROC™) is a global certification created to protect and rebuild our food system from the ground up. It builds upon and goes beyond the USDA organic standards you already trust by focusing on three core pillars.
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Soil Health & Regeneration. Healthy soil is living soil. ROC™ farms rebuild the land through cover-cropping, composting, biodiversity, and farming practices that store carbon and protect ecosystems for future generations.
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Farmer & Farmworker Fairness. People matter. ROC™ supports fair wages, safe working conditions, and long-term economic sustainability for farming communities around the world.
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Animal Welfare. ROC™ ensures that any animals raised on certified farms are treated humanely, with access to pasture, natural environments, and high-quality care.
Why it matters
We are actively improving the land for generations to come. Choosing ROC™ products means supporting a food system that strives to be good for the planet! It is beyond organic.
Our journey
At Jovial Foods, our mission has always been to care deeply for the land, the farmers who steward it, and the people who enjoy our food. Now, we’re proud to share the next step in that commitment: our products are becoming Regenerative Organic Certified®, the highest standard in organic agriculture today.
Discover more at the official Regenerative Organic Alliance.
