2016 Olio Nuovo Jovial New Harvest Olive Oil Special

It’s that time of the year again! We’ve just finished pressing this year’s olive harvest and the olio nuovo or 100% fresh new oil is on it’s way. Order now through January 15th to take advantage of our special deal, three 1-liter bottles for just $64.99, including shipping. Why should you stock up on this oil?

At retail, it’s very difficult to find 100% fresh oil on the shelves. This isn’t because the producers are trying to be deceptive, it’s because they try to balance the flavor profile of their oil throughout the year. Since new oil tends to have a peppery flavor, the last of the old oil is usually blended with the fresh oil until the fresh oil’s flavor mellows. Unfortunately, the polyphenols that create that stronger flavor are what your body benefits from. The powerful antioxidants in freshly pressed olive oil are something Italians enjoy when they buy their oil directly at the press and now, you can too!

Although $21.63 per liter might seem expensive, jovial sells this oil directly to the consumer at nearly half what it would cost if the product was available at retail. It is our goal to be the liaison between our customers and a special group of farmers in Italy who have no market for their oil from ancient varieties of olives. This project is about our passion for tradition and offering authentic foods that we view as treasures. This is the same oil that our founders have bought for their family in Italy for years.

Did you know all of the olives harvested from one mature tree only makes 20 liters of oil? That’s why olive oil is so much more costly than a crop like sunflower or canola. Olive oil is a magical food that has been cherished, the liquid gold of the gods, is how it was described in ancient Greece. If you’ve ever bit into a fresh olive from the tree, you have tasted the most bitter and awful fruit in existence. How our ancestors discovered that pressing olives and separating out the water would create such a delicious oil is why we love history and traditions.

Italy had a late and not plentiful harvest this year, and prices are on the rise. Although jovial will be paying a fair increase to our farmers this year, we will maintain our current olive oil price. Having to wonder about the integrity of such an expensive product should not be the norm. It brings us pleasure to know we are providing such an authentic product to our customers.

How much oil should you order? That depends on how much space you have at home for storage and how much olive oil you use. The freshest oil will last for 12 months if stored in a cool, dark place. We like to stock up on a year’s supply while the oil is fresh and the price is right.

Here is the laboratory testing on the production lot of olio nuovo.

How does the pre-order work and can I get delivery in time for the holidays? We have a limited supply of fresh olive oil arriving at our warehouse the week of 12/19. Pre-ordering the oil begins today, and to ensure you receive the amount you want we recommend ordering right away!  
We will begin shipping orders on 12/20, which means we can not guarantee you will receive the oil in time for the holidays. We did, however, create a beautiful holiday card that we can mail out to the recipient of your gift notifying them of the delivery coming! Holiday gift cards will be mailed out for orders received through 12/16  only. You may also choose to send the Holiday gift card by email until 12/22.  We will be accepting orders while supplies last, through January 15. All orders placed between 12/21 and 1/15 will follow our normal delivery schedule.