- About Us
- Gluten Free
If you have been led to a gluten-free diet, you are not alone and you have not gotten there because your body is defective in some way. We were told by a scientist in Italy that has devoted his studies to gluten intolerance that everyone is unable to digest gluten to some extent-some more than others. Achieving high levels of gluten in modern hybrids has been a goal of plant breeders over the last century. It does not seem surprising to us that modern wheat varieties with higher levels of gluten have coincided with a sharp increase in wheat intolerance and Celiac Disease. Gluten is what makes wheat different from any other grain. Gluten is a protein, making up close to 80% of the total protein content of wheat, which gives dough stickiness and is preferred for bread and pasta production. More and more people are eliminating gluten from their diet and an increasing number of individuals are being diagnosed with Celiac Disease. Gluten-free diets have also been used in conjunction with the treatment of other medical conditions, such as Autism, Multiple Sclerosis, Attention-Deficit/Hyperactivity Disorder and Irritable Bowel Syndrome. Others report not having any particular medical condition but feeling better when limiting wheat consumption.
Put simply, gluten sensitivity is caused by the inability to break down wheat protein or gluten during digestion. Large proteins remain undigested in the small intestine, creating inflammation. This creates damage to the walls of the intestines and the inability to properly absorb nutrients. As more and more undigested proteins become present over a period of time, the body’s immune system eventually begins to see them as invaders and starts to fight them with an autoimmune response. Years of this hidden internal activity can lead to many symptoms and additional serious health concerns. When symptoms overcome good health, it is time to completely eliminate gluten from your diet. The good news is that restoring and maintaining good health is more important than eating gluten. Eliminating gluten is the only way to heal and if your immune response has led you to a diagnosis of Celiac Disease, you must eliminate gluten from your diet completely. More and more delicious tasting gluten free products are available these days, so maintaining a gluten free diet is becoming less of a sacrifice.
Jovial™ gluten free products were developed out of a heartfelt compassion for all of us who have had a food intolerance critically effect personal health and wellness. We believe eating gluten free should be pleasurable and not feel like a sacrifice. It is not that products formulated without gluten can’t taste great; it’s how relentless you are in developing them.